Wednesday, November 7, 2018

my review of growing Seattle-Asia demand


Seattle to Southeast Asia demand has been rapidly increasing during this decade with more Orient carriers looking to take advantage of the city's economic boom as well as migration of skilled labor especially in the I-T sector hailing from India, China, South Korea and Japan. Year over year alone itself, demand to India + Southeast Asia to/from Seattle has increased by 24%. 

This demand is bound to increase by another 30% in 2019 as 3 Asian mega carriers launch their own dedicated nonstop flights into the city from April. Those 3 are as follows:

Cathay Pacific - 4 weekly flights using an A359

Japan Airlines - new daily flights using a B788

Singapore Airlines - 4 weekly flights using an A359

In addition to the above, Taiwan's Eva Air has too announced that it will be boosting its Seattle-Taipei services from daily to 10 weekly nonstop using a Boeing 777-300ER. 

To Hong Kong and Singapore, one can easily expect P2P demand to get a simulation boost of up to 40% whilst for Tokyo, it is expected to be around 25%-30% maximum only.

CX and SQ due to their geographical position will also be aggressively targeting passengers originating from India who supply the core of Emirates's feed on their daily DXB-SEA B77W operated service. No doubt that with the introduction of SQ and CX along with BR increasing its own operation, they will poach away a reasonable share of EK's on this route especially out of BOM, DEL, MAA and BLR.

Airlines such as EK, SQ and CX which do not work with DL out of SEA, are also attracted to the city due to their close business relationship with AS-Alaskan Airlines who has its largest hub at this very airport. AS will no doubt be responsible to supply CX, JL and SQ in particular with value able feed obtained from YVR, LAS, PDX, MSP, SJC, DEN, ANC, SLC etc in order to boost revenue and flight seat factor in turn. The feed provided by AS allows new airlines at SEA to diversify their passenger portfolio by not only be dependent on SEA ending demand but also on beyond transfer traffic hence spreading their eggs across many baskets.        

Mentioned below is the annual P2P market demand comparison to/from SEA (round trip passengers):

Route  2017 2016
ICN 156,000 141,000
NRT 125,000 122,00
KIX 12,000 10,000
PEK 98,000 96,000
PVG 97,000 88,000
CAN 12,000 11,000
MNL 71,000 63,000
TPE 61,000 58,000
HKG 69,000 62,000
SGN 49,000 44,000
HAN 7,000 6,000
BKK 39,000 34,000
KUL 7,000 6,000
SIN 26,000 25,000
CGK 16,000 13,000
DEL 54,000 51,000
BOM 32,000 29,000
BLR 30,000 28,000
MAA 24,000 22,000
HYD 33,000 31,000
DAC 3,000 2,000
CMB 2,000 2,000
Total 1,023,000  822,000

Another key player to watch out for from 2020 onwards on the SEA-Asia routing front is Delta Airlines. It has on order 25 A330-900NEOs which will start to get delivered from 2019 onwards. Over the past five years, it has scaled upwards its Asia foot print out of SEA with the one blemish being its recently suspended HKG-SEA service. 

The A339 can fly up to 12 hours nonstop hence can access mainland China, ICN and Japan with a full payload unlike a normal A330-300 on Chinese routes in particular. The A339s will be used by DL on SEA-Asia along side SEA-EU bound services. The aircraft cabin layout configuration sees it having 281 seats spread across the board to be 29 business class + 40 premium economy + 212 economy class. It will initially be used to replace the oldest Boeing 767-300ER aircraft on many routes. 

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